MAINSTREAM TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear broadcasts have long been recognized as traditional television formats, relying on regularly timed shows via satellite. In contrast, digital services operate on viewer-driven consumption, with Netflix, Disney+, and niche players serving as key industry players. As media consumption habits shift, rivalry between broadcast stations and streami